Before we get into the topic of how to make your digital marketing campaign appealing, we have to discuss the difference between marketing and advertising.
Although they sound similar in reality, marketing, and advertising are not. The reason is advertising is only a part of the bigger game called marketing.
Marketing encompasses the complete conceptualization of a brand right from research to design, to advertising, to sale. On the other hand, advertising is a component of the marketing process. This is conveying the message through various paid mediums to promote the product or service.
This is one of a marketing strategy’s most important components and the most expensive. Advertising constitutes sending a paid message to the public about your company’s product, or services.
It also constitutes behind-the-scenes work like the process involving the formation of various strategies and coming up with the right one to target the viewers.
Digital Marketing involves the use of digital mediums like social media, and mobile technologies to market a business brand. This has proliferated every aspect of our lives now and it is imperative that a brand has a digital presence in order for it to be noticed.
Easiest way to differentiate advertising from marketing
Consider marketing as a cake and if you cut the cake, advertising as one of the pieces of that cake. The other pieces of the cake are audience research, media planning, pricing, customer satisfaction, customer support and many more.
All should work independently but collectively in achieving the bigger goal i.e., creating an appealing campaign.
Marketing is a marathon process involving many tasks that involve hours sometimes days of research. The research part of marketing takes the longest as it involves thoroughly understanding the behavior of people.
Designing the product and developing advertising strategy is also a time-consuming process. Only components that take less time are executing advertisements and sales. Marketing can also be perceived as a medium between consumers and the company.
As a business owner, you should be updating your campaign to make your digital marketing campaign appealing. An effective digital marketing campaign is tailor-made for the needs of your business and helps you gain a competitive edge by evaluating your audience.
Ok, let’s get back on topic
Marketing campaigns cannot survive if they are boring. Everyday there are more than 3,000 marketing messages sent to potential customers daily. And it is really a huge amount of competition if you expect to be recognized among the crowd.
Running a successful digital marketing campaign is essential for small business owners. It’s not only essential for staying up-to-date with the latest trends but it is also essential for your business to stay competitive. However, it can be challenging to create a successful digital marketing campaign that appeals to your target audience.
In this blog post, we will explore the various techniques and strategies you can use to make your digital marketing campaign appealing to your target audience. From crafting an effective message to optimizing content for the best reach, we will discuss how you can create a successful campaign that will attract customers to your business.
There are two main categories of marketing that appeals to audiences that you should consider: emotional appeals and rational appeals. The emotional appeal advertising focuses on using messages, imagery, or music to appeal to people’s emotions.
Rational appeal marketing, on the other hand, uses facts, logic, or reasoning to determine people to take action.
You should create a message that talks to the customer and influences their decision!
Strong, creative, confident and exciting are the key factors that a message should have. A message that will remain it the customer’s mind, and one they will remember for a longer time. The customer should feel empowered and should think of taking some action right away.
For instance, the Nike™ catch line is “Just Do It”, it’s a line that has such a great impact on the minds of the people that they use that line even when talking about everything else, along with Nike products. It is obvious that by adding certain features, the marketing appeal can be multiplied.
Scientists agree to the fact that using visuals is the best way to help a person learn something. It is the best option for getting your point across, and as one famous saying goes “a picture speaks a thousand words”. So, the best bet is to add visuals to make your digital marketing campaign appealing.
Visuals can be anything like pictures, animations, or graphics
See yourself what wonders it does by placing a picture of a representative and products on the company’s website. This not only brings the customers close but also strengthens the relationship.
Different colors depict different types of emotions
Messages can be delivered to people suing colors and meaning can be added to it.
- Red and blue are colors liked by aggressive shoppers whereas yellow color can catch good attention of the on lookers.
- Green reflects health, money and nourishment, so it can be used in food advertisement.
- Black means strength and power that is why it has been used by Jaguar, on their website background and advertisement.
- Purple means wealth and royalty.
Colors used on websites can also be used to attract the customers and make your digital marketing campaign appealing. But the colors should be carefully played with, too much can be distracting.
A professional’s help can be sought when selecting colors for website fonts, website backgrounds, logos, etc., to send the right message. Plus, on websites, fonts can be added which change colors and graphics that move.
There are lots of options available when thinking of what technology to use. The good news is that most of the options are cheap and easy to use. Audios and videos can be added to your website to attract attention.
Like when one visits the Pepsi™ homepage, they are greeted with energetic music, which attracts teenagers instantly.
To make a more realistic approach, welcome message, introduction video, interviews, or how the goods are produced, can be added to the website. Hearing a voice can be very touching and a rapport can be immediately developed with the visitor.
Websites should be outstanding and at its creative best
Professionally designed graphics can be added to a brochure type of website. Information about the company, contact information, quotations, and picture can be added. But the fonts should be the same.
Uniqueness is the biggest key factor. Not only should the products and services be unique, but the marketing campaign should also be unique too. Not only will the effort be appreciated but also the impression will be everlasting.
Creating a digital marketing campaign is only the first step to increasing your business brand. Sure, it is a good idea to start a digital marketing campaign if members of your target audience are likely to use the Internet to research the services you offer.
But these marketing efforts may turn out to be a complete waste of time if you are not diligent about evaluating the response to your digital marketing.
This means each time you implement a change to your marketing strategy; you should evaluate the results of the change to determine whether or not it generated a greater profit for you. This is important because it can help you determine what is working and what is not working for you.
Engage the power of social media
Digital marketing is a powerful way to engage your target audience. Utilizing the power of social media, you can reach a broader audience with minimal effort. Social media platforms are the ideal ways to establish a connection with your potential customers.
Stay up to date with changing trends and establish yourself as the go-to resource in your industry. With the right combination of successful content, you can make the most of your digital marketing methods.
Evaluating the response of your digital marketing
Remember appealing to the crowd in general, will never be strong enough to generate better sales. Before designing your campaign, you must collect data about your customers through online surveys, polls and feedback.
Categorize this audience into different groups according to demographics or customer preferences. This enables you to engage in hyper-targeting which allows you to customize your marketing according to the needs of each group.
When evaluating the success of your digital marketing efforts, it is important to take into account a variety of factors. Here are a few key considerations:
- Engagement: How engaged are your users with your content? Do they share it, comment on it, or even like it?
- Conversion rates: Are people clicking through to your website from your content? Are they converting to leads or customers?
- ROI: How much did you spend on your digital marketing campaign, and how much did it generate in terms of leads, sales, or other results?
- Timing: Did your content launch at the right time, with the right messaging.
Benefits of customer surveys
Customer surveys is one of the most popular methods of evaluating the effectiveness of a digital marketing campaign. Customer surveys can be as simple or as complex as you like depending on the amount of feedback you would like to receive.
However, one of the most effective ways to make your digital marketing campaign appealing is to include a question asking the consumer where they first learned about your business.
This is important because if you find a great deal of your customers are learning about your business through a particular venue, it is a good indication this method of marketing should be increased to make your digital marketing campaign appealing.
While the concept of digital marketing can be rather complex and understanding the most effective strategies and how to properly implement them may take years of experience as well as continual education.
Hiring a qualified professional
Are you trying to grow your business, but unsure of how to do it? Frustrated with mediocre results from your efforts? Curious about where you should be spending the majority of your time and effort?
Handling your own marketing efforts can be rather difficult but hiring another firm to take care of this for you is not. It can also have a significant impact on your website traffic because high search engine rankings typically translate to improved web traffic.
At Inker Street Digital Marketing, we’re a firm that’s focused on providing the best services at a level that no other digital marketing agency in competition can offer.
We want to do more than just digital marketing that’s why we work hard to deliver honest services and effective strategies that our clients deserve.
Once faith of customers is gained, they will be like free walking advertisement and will spread the word to their friends and acquaintances like anything.