Take a moment to think about is your business marketing on the internet? Local business needs to showcase their expert skills in a way that will grab the right customer’s attention. A strong online presence can offer the competitive edge needed to attract new customers. Plus, get recurring business for the long run.
If given enough thought just about any business owner who utilizes the Internet may already be marketing their services. Whether on purpose or not they will likely find that whether or not they intentionally have a digital marketing campaign.
Do you have a website for your business? Business owners who answer yes to this question are already marketing on the Internet just by virtue of the fact that they have a website. Having a live website means there is the potential for curious users to access your website.
You may not be actively promoting your website, but you may still find that your website generates interest in your products despite the lack of promotional endeavors.
This is a form of passive marketing
A professionally designed website that’s responsive across multiple devices and easy to navigate puts your best foot forward. It’s often the first encounter a potential customer has with construction companies. A website allows potential customers to better understand your services and business values.
It will also show search engines that your site is authoritative and relevant. Regularly updating and adding to your website’s content can peak customer interest and trust. Especially when it’s information they need to know. Your business can do this by writing about industry breakthroughs, added services, and offering professional tips and insights.
If you want your website to help drive more traffic and revenue for your business, implement an organic SEO strategy. SEO stands for search engine optimization. It helps search engines find relevant web pages on your website and rank them on search results in front of potential customers.
Do you include keywords which are relevant to your business in the content of your website? Business owners who answer yes to this question are also already marketing on the Internet by optimizing their website for these keywords.
It’s often thought of as more of a long-term strategy than other digital marketing strategies
With time, it can help your business drive recurring revenue and market your services in a cost-effective manner.
These search engine optimization (SEO) affects the websites whether or not they were even aware of the concept of keyword density and how it can help to SEO a website. Business owners will likely use certain words often depending on the type of products and services they offer just because it is natural and logical to do so.
This tendency, however, can result in search engines boosting your website rankings for these particular keywords. The concept of SEO is much more involved and complex than simply using keywords frequently, but business owners can gain some benefit just by naturally applying relevant keywords to their website.
Do you participate in social media and include a link to your website in your signature? Again, business owners who answer yes to this question are already marketing their website online.
Savvy business owners realize the importance of participation in social media to create an interest in their services, to establish themselves as knowledgeable about the industry and offer a link to their own website even if it is in the signature line of their posts.
Implementing a social media marketing strategy enables your company to be where your customers often spend their time. Sharing content of value to your followers on social media fosters engagement, ongoing interest, and a personal connection between your business and your followers. Not sure what to post?
There are many different topics and formats you can use to keep your posts fresh and exciting
Such as an album of before and after photos from a recent job. Or a live video showing your crew actively tackling a project like building a new deck. Or a list of DIY tips for reclaimed wood home decorations.
However, even business owners who do not realize this may already be inadvertently enjoying the benefits of Internet marketing which result from message board participation just by doing something they enjoy and may be doing as a form of leisure activity.
Do you solicit feedback from your customers online? This is yet another example of how business owners may be accidentally marketing their business on the Internet. Most business owners realize the importance of soliciting feedback from customers for business purposes and business owners who offer products online might solicit feedback in the form of online surveys.
Although the business owners may be doing this simply for a business purpose the fact that it is done online makes it fall into the category of Internet marketing.
Online reviews are crucial to your SEO and digital marketing strategy. Detailed Google Business Profile reviews from real customers help boost your local search rankings! Previously known as Google My Business, this is a free business listing offered by Google. You need a profile to rank in the Local Map Pack.
If you don’t already have a Google Business Profile, you need to make one ASAP. Learn how to use your Google My Business optimization service here!
Reviews also allow potential new customers to read about previous customer experiences
Did you just complete a major renovation project or addition? Ask your customers to share how much they love your work!
As you work on building, updating, and optimizing your website, create engaging content tailored to potential customers. Focus on creating content that speaks to your target market directly that specifically helps them with their needs.
We have already discussed several ways in which business owners may already be marketing online but what about business owners who want to have an increased online presence?
Business owners who may already be marketing online accidentally may wish to launch a full-scale Internet marketing campaign.
The best way to do this is to hire a consultant with experience in Internet marketing to assist you in creating a campaign which is effective for your target audience.
If you do not have the time, you may need the help of a digital marketing agency to develop a solid campaign. A campaign that reaches the right people and gets the most out of your marketing budget.
Working with Inker Street Digital Marketing can make all the difference for your small business. We can give you solid direction based on your unique needs and goals. We understand that customers need a digital marketing strategy that produces results.