If you are looking to get started with small business marketing online, keep in mind a few things. Just like there are no magic weight loss cures or ways to earn money from home without a great deal of effort, there is no one simple solution to guarantee online marketing success.
Marketing for small businesses is difficult! Knowing what to do or where to start can be overwhelming and confusing. What works for one business may not work for another. You must find out what works for your business as a business owner.
Remember that online small business marketing is not about spending a lot of money. In fact, you can do a lot of marketing online for free.
Marketing is, and always has been, about reaching customers where they are.
The Internet offers unique benefits that other marketing mediums can’t. This includes a larger reach, and the option to personalize content. Plus, the opportunity to build far-reaching relationships with customers.
Online marketing, also known as digital marketing, is a form of marketing that uses the Internet to deliver promotional messages. This is accomplished through digital channels such as search engines, email, websites, and social media.
Social publishing is also a great way to directly contribute to your online small business marketing strategy. While it’s not a direct ranking factor, it’s an off-page tactic that can lead to more backlinks.
Sharing your latest post on social media helps to spread it to new audiences. The more users you attract, the more brand awareness you get. And hopefully, the more new customer you can get as well.
To begin, you’ll want to have a presence on major social platforms like Facebook, Instagram, Twitter, YouTube, and LinkedIn. Even if you’re not going to be active on those platforms, having a page or brand account offers legitimacy and also protects your brand account from potential squatters.
Small business marketing online is all about content.
If you are currently marketing your business online and have not put a great deal of thought into the content, you may be making an incredibly costly mistake.
The content you provide is invaluable for a number of reasons. First of all, it gives visitors to your post their first impression of your business services you offer.
Additionally, well-written content can be instrumental in selling your products and services to your potential customers.
Finally, the content on your post can influence the size of the target audience you are able to reach by helping to improve your search engine rankings. With content capable of doing so much, you should be hiring a professional to assist you in writing the copy.
To build a following and gain engagement, you’ll need to post frequently. Understandably, being active on so many different social media platforms can be difficult if you are resource-stretched.
On a basic level, you should be active on the standard social networks: Facebook, LinkedIn, and Twitter.
So, if you’re already creating content, you can always share those articles, videos, or podcasts on your social media pages. For example, all we do on our Facebook page is share our newly published content.
Content writing, distribution, and promotion is key to success.
Another great way to market your small business online is content marketing. This is the process of consistently creating, distributing, and promoting relevant online materials.
By distributing your content through online channels such as social media, email newsletters, and website content, you can reach potential customers and promote your business.
The best way to promote content distribution is to identify your target audience and create content that is relevant to them. You can also use distribution and promotion to drive traffic to your website and content pages.
By creating, distributing, and promoting, you can reach a wider audience and promote your content in a more effective way.
This is done in a way that’s strategically designed to attract, engage, and convert your target market into customers. There are countless forms of content that businesses use to do this, such as:
- Blog posts
- Videos (that are often shared on social media platforms like Facebook and YouTube)
- Industry reports and studies
- Infographics summarizing reports and studies
- Case studies
Content marketing works closely with many other types of internet marketing—especially social media marketing and SEO.
Search engine-optimized content is one of the best ways to increase brand awareness. It can help your site appear higher in the search engine results pages (SERPs).
Using a website to market your business
Finally, creating a website. You can use a website to showcase your products and services, to offer customer support. And to build your customer base. Just having a website that you haven’t touched for a while isn’t good enough nowadays.
You can use your website in a number of ways. Some of these ways include providing more information about your business and the services you offer. Also, to let potential customers know how to reach you and even book services via the website.
One great advantage to using a website is that you can place descriptions and photos of the services offered. This is important because many consumers use the Internet when researching services.
Having an online presence gives your business an advantage over the competition. Mainly because consumers are more likely to select your services over competitors who do not market online.
Another advantage to using a website to market your business is the ability to reach a large, worldwide audience. The Internet essentially knows no boundaries.
Reach customers around the World!
Having a website means your business can reach customers around the world instead of being limited to a general location. This means that you will reach new customers in your area way before your competition because of brand recognition.
Advertising via other mediums such as television, radio, and print media is somewhat geographically limited. Meaning it may only reach potential customers in a relatively small geographic area.
Another advantage to using a website is the Internet is available 24 hours a day around the world. This essentially offers you a storefront that is open 24 hours a day.
While your competitors may be limited to their regular business hours, your website will enable you to reach your customers at any hour of the day. This is especially important for reaching potential customers in other time zones.
Also, for customers in your area who are simply too busy during regular business hours. Many potential customers work long hours and appreciate the ability to research services online after hours.
You can’t neglect your website. You have to treat your website kind of like your car, and constantly check on it if you want it to drive smoothly. Therefore, you need to optimize your site. You want to make sure that your site can be found easily online with good SEO.
Now that you have an SEO-optimized website, you have to figure out all the other different ways to bring people to it. There are tons of different options and platforms you can use to drive traffic to your website.
The best way to market a small business online
Internet marketing is not overly complicated, and many business owners can enjoy at least some degree of marketing success with only limited knowledge about the industry.
Participation in industry-related groups on LinkedIn and Facebook is one of the easiest ways a business owner can use the Internet as a promotional tool.
These groups provide a forum for Internet users who share a common interest to share information related to this subject or just socialize. Business owners may opt to join groups that closely relate to their industry or the products or services they offer.
This is important because doing this gives the business owners access to a group of Internet users who fall into the target audience for their products or services.
It also gives the business owner the opportunity to promote their own website. Many groups allow users to place a link to their own website in their signature.
Business owners who do this and also contribute useful commentary on the groups may attract potential customers via the link they place in their signature.
Additionally, some groups may even allow users to post links in the body of the message. this gives the business owner the opportunity to offer their link in response to questions and comments when doing so is relevant and offers something of value to the online conversation.
However, care should be taken to carefully review the terms of service and all guidelines on the groups before posting links. This will ensure you are not violating the policies of the group.
Failure to adhere to group policies may result in removal from the group or the posts being viewed as spam by other users.
Hiring a digital marketing specialist
Another simple, but effective, Internet marketing strategy is to hire a consulting firm with search engine optimization (SEO) experience to assist you in handling your online small business marketing.
While the concept of digital marketing can be rather complex and understanding the most effective strategies and how to properly implement them may take years of experience as well as continual education. The basics can be implemented by most business owners, but to be really effective a complete strategy is needed.
Handling your own marketing efforts can be rather difficult but hiring a firm like Inker Street Digital Marketing to take care of this for you is not only easy but it can have a significant impact on your website traffic because high search engine rankings typically translate to improved phone calls.
This is because Internet users trust search engines to serve the most relevant websites first and typically only visit the best-ranking websites when they search for a particular term.
Similarly, another simple way to enjoy Internet marketing success is to hire a consulting firm to plan and execute your Internet marketing strategy. Just like SEO, Internet marketing is essentially a full-time job.
Business owners may have a great deal of difficulty trying to run their businesses and organize their Internet marketing. Outsourcing this work eases the burden on the business manager and will likely produce more favorable results.