Do you plan on using social media to grow your small business? Social media has become one of the most significant platforms for promoting businesses. This is because of the large amount of traffic on social media sites and the amount of time spent on these sites.
With their recent rise in popularity, there is a good chance that you do plan to use one. However, it is one thing to just sign up for a social media account. And another to actually use them to promote your business.
That is why it is advised that you learn how to make the most out of your social media experience to grow your small business.
Many business owners spend thousands of dollars and hundreds of hours building their businesses. But in most cases posting to social media is FREE. There are a number of different ways to go about making the most out of your social media experience.
These days, it’s impossible to grow your small business without using social media. View our profile on platforms like Facebook, Twitter, and Instagram which will provide a cost-effective way to reach new customers and grow your brand.
However, simply creating a social media profile for your business is not enough. You need to actively engage with your audience and provide them with valuable content.
Topics for using social media to grow your small business:
- Creating a social media strategy
- Creating valuable content
- Being active and engaging with your audience
- Using quality visuals
- Networking with other small businesses.
Each of these topics will be explained in the following paragraphs. By following these tips, you will be able to effectively use social media to grow your small business.
The first step, in making the most out of your social media experience, is to familiarize yourself with the social media site. This can easily be done by closely examining the activity of the sites that you want to promote your business.
Creating a social media strategy
There are too many Internet users who are focused on marketing their business that they get started right away.
While it is nice to start marketing right away, it is also nice to know what your social media site has to offer your business.
This can only be done by closely examining the social media site and the kinds of post that are allowed on that site.
Whether you take one hour or one day examining a social media site, you will likely be pleased with your decision to market on it.
One of the many benefits to fully examining the social networks you belong to is that you could be alerted to network benefits, features, or services that you were previously unaware of.
Social media marketing involves creating online content to reach out to potential customers. It requires creativity like designing, development and technical aspects like marketing and advertising.
With over 80% of consumers reporting that social media significantly impacts buying decisions, businesses across all industries are realizing the value of social media marketing.
NOTE: 80% of consumers
Social media advertising is one of the best ways to grow your small business and get your phone ringing with new prospects. Most businesses know that social media sites are a direct indicator of what people are actually interested in.
Sure, customers know businesses use social media, but they realize that the majority of content that is on these site multiple times is real content. And this content is what they need when searching for a service, meaning it is useful and interesting.
Clearly, businesses are ecstatic about starting a social media campaign because its:
- Only takes a couple of hours to get started
- Needs zero marketing experience
- Easy for beginners to succeed
- Doesn’t deal with wed design
- Generates leads and boost business
- Helps build your business brand
Creating valuable content
You can take advantage of this and use social media to grow your small business and bring business to your door.
Firstly, you need to open an account on the major social media sites. Rather than posting to each site manually, look at software that semi-automates the process. This will make your life a lot easier.
Once you have your accounts set up, the next thing you need to keep in mind is quality. The whole point of posting is to gain attention, traction, and visibility for your business.
You want to make content that is interactive, creative, and highly engaging. You want every post to have quality copy and images.
Content is a phrase often mentioned when discussing digital marketing. It’s often used in so many different contexts; it can be tough to understand what it really means.
The media is anything that has been created like blog posts, articles, videos, images or books. What you’re reading right now is a form of content or media. It can be in long form or very short.
The overall purpose of content is to make a statement in a way that is compelling and attractive to your preferred audience.
The most important thing to remember when you are using content is to focus on providing value. You’re not creating a commercial. When you use content as a marketing tool, your purpose is to educate, inform and engage people with the goal of turning them into customers.
If you are currently marketing your social media and have not put a great deal of thought into the content, you may be making an incredibly costly mistake.
The content on your social media is invaluable for a number of reasons.
First of all it gives visitors to your postings their first impression of your business and the services you offer. Additionally, well written content can be instrumental in convincing them to use your services.
Finally, the content can influence the size of the target audience you are able to reach by buzz about your business. With your content capable of doing so much, it is clear you should put more importance on providing accurate, concise and informative content on your social media.
If the content is poorly written, does not hold the visitor’s attention and does not promote your services well visitors are likely to exit without making a call.
Conversely, if the content is well written, engages the reader and promotes the services you offer the visitor is more likely to investigate the business further. They will take the time to learn more about your services and may make an appointment.
The content of your social media will be one of the aspects of your business which is first noticed by visitors, so it is important for this content to be well written.
Being active and engaging with your audience
It is far better to push 2-3 quality, engaging social media posts a week than it is to put up really poorly made repetitive posts every day of the week.
Become an expert by learning how to read and understand insights about your audience across the platforms, creating and executing creative strategies.
Most business owners only post to their sites once a week, and very rarely more than twice. The biggest thing to keep in mind when doing social media posts is consistency.
It does not matter if you are posting once a day, or once a week, all that matters is your consistency. Have a schedule, follow it, and don’t deter from this schedule. If you post every Monday at 1 PM, then make sure you post EVERY Monday at 1 PM.
Focus on these three steps for better social media engagement.
This simple technique can easily help you get new customers and will give your business a much-needed boost.
1. Create Engaging Content
As you work on building, updating, and optimizing your website, create engaging content tailored to potential customers. Focus on creating content that speaks to your target market directly that specifically helps them with their needs. Here are three areas to focus on as you create engaging and targeted content:
How-To Videos: Some individuals prefer to work on things themselves or want to learn how to complete a project. Simple, informative videos on how to perform certain tasks creates engaging content for individuals and potential consumers. Keep them short and to the point for the best results.
Before and After Galleries: Before/After photos are especially effective because people want to see the quality of your work. Showcase your services through this type of gallery so people can see the difference.
2. Use High-Quality Images & Videos
You want to give future customers a proper representation of your professional work. Don’t let quality slide just to get a photo or video shared to your social media pages. Use good lighting, and share high-resolution photos or videos of your crew, finished projects, or equipment.
3. Create a Visual Online Presence
With the photos and videos, you share on your website or social media channels, remember to make a quality online presence. People will search and find information about your company digitally, so it’s important to create a visual presence that people will enjoy.
Focus on your overall theme and feel of the website or social media pages. They should include elements that stand out while still creating a professional feel.
Networking with other small businesses.
Setting up multiple social media accounts and posting your site yourself is possible, but creating or posting to a community or group is better. By sharing content, you are encouraging a form of two-way communication.
Not only do you want people to become customers, but you also want them to become an active community of clients that use your company consistently.
This can be done, particularly when it is easy to network with other small businesses to provide a range of services.
Networking with other businesses and trading ideas also has a side effect of building your network of contacts. These could potentially turn into joint venture partners, service partners or more in the future.
Social media is an excellent way for you to get traffic both from the search engines and social media sites. Do it well and you can increase your business and grow your brand in the eyes of your customers.
There is help with your social media.
Alternatively, you can outsource the media postings and hire Social Media Manager to do it for you. This will very quickly add to the amount of new business your business receives.
You can find companies on the Internet such as Inker Street Digital Marketing who will offer custom services that are uniquely tailored according to the specific needs of your business.
Social media management involves choosing target markets that not only get new customers for the business but also retains the existing ones. When it comes to social media management, there are a few key things that you need to keep in mind.
First and foremost, they make sure that your social media platforms are active and well-used. They also need to be sure they are posting interesting and engaging content, and to respond to comments and questions as soon as possible.
Lastly, you need to be aware of your brand’s image and how your social media presence is reflecting that image. If your social media management falls short, it could lead to a loss of followers and negative publicity for your brand.
A social media management company will create a social media marketing strategy which is a summary of everything they plan to do and hope to achieve on social media. It guides their actions and lets you know whether they’re succeeding or failing.
The steps taken and resources utilized to maintain to grow your small business and get new customers fall under marketing management. The scope is quite large because it not only consists of getting new customers, but also retaining them.
Small businesses can no longer afford to ignore the power of social media. In order to compete in today’s digital world, businesses must have an active presence on social media. This is especially true for small businesses, who can use social media to level the playing field and reach new customers.