On-page SEO refers to a webpage’s content and how it’s crafted, so it is vital for your business. Search engines are looking for content that is relevant to the keyword, satisfies searcher intent, is well-structured and easy to navigate, and offers information that is authoritative within an industry.
Many business owners get so caught up in the stampede for traffic that they spend all their time building links. They forget that one of the most vital parts of SEO are the on-page factors.
These are not complex to do and are something that should be fundamental when creating a new site. WordPress is an ideal platform as it typically lends itself well to search engine optimization.
Technical SEO refers to the backend aspects of your site, including title tags and meta descriptions that appear in a webpage’s source code. This also includes the site’s structure and navigation, how pages are linked to one another, and the site’s loading time.
Steps to optimize your site
The first step is for you to ensure you have set your title tag correctly. This needs to be 64 characters in length. Any longer and it will be cut off and this will look very odd in the search engine results.
The title tag tells people what your site is about in such a way to entice them to your site. It needs to include a keyword that is specific for the page the title tag is on. Every page on your website should have its own unique title tag. You should never use the same title tag on every page.
Next are your meta keywords and meta description. These tell the search engine spiders what your site is about. They are important to the search engines. The reason why is that most will analyze your tags to see what it is really about.
These are important search engine classification
The meta description is important because it appears in the search engine results. It is 150 characters for you to get people to click on your link and come to your website. You need to be concise and enticing in the same sentence.
Your meta keywords and description should also be unique for each page within your site.
Any images on your site have what is known as ALT tags. These are tags which provide an alternative description for the visually impaired. These are noticed by the search engines and can get your images ranking well.
Make sure you do not attach the same keyword to too many ALT tags and add the word graphic, picture, image or something similar afterwards. This will again help tell the search engines your website is relevant for those keywords.
On top of this you can include your keyword in the header 1 (h1) tag on your page, i.e., the title in the text. This is another indicator to the search engines that your site is important for that keyword.
Using your keyword well within the text of your page and including related keywords around it will also help your site rank.
You must make sure you do not spam or keyword stuff any of your pages because it is a surefire way to get yourself dropped from the search engine results.
This is why on-page SEO is vital for your business
By performing some simple on-page SEO optimization, you can gain the advantage in the search engines. Remember that not all businesses do this, and this can put you ahead of your competition, which is vital for your profitable success.
Finally, optimizing your website for search engines is a critical aspect of a digital marketing campaign. Search engines rank websites according to quality and relevance for particular search terms.
Many Internet users appreciate the effort by search engines and use these search engines to find the best websites on a particular subject.
This means the Internet users are likely to only visit websites which rank well with search engines. Therefore, if your website is not high ranking, you are not likely to generate a great deal of traffic from Internet users who use search engines to find relevant websites.
Top ranking websites are likely to obtain the most traffic from search engines and all websites falling on the first page of the search engine results will likely enjoy some degree of success in improving their traffic.
A quick tip for better ranking
Submit your site to not-so-big search engines! If you submit your site to smaller search engines, you have better chance to get bigger results. Remember that the search engine giants can dwarf and overlook your site easily, so this digital marketing method might just be the right one for you.
Also, larger search engines also crawl these sites for fresh content.
Business owners should understand how important digital marketing is. It is in this manner that they will tell everybody that they are offering services. They would not have sales, which in turn give them profit, if people do not notice their services.
At Inker Street, we’re a firm that’s focused on providing the best services at a level that no other digital marketing agency in competition can offer.
We want to do more than just digital marketing that’s why we work hard to deliver honest services and effective strategies that our clients deserve.